Branding, Copy, Design, Project management, Stakeholder engagement, Web
GSMA
Client
GSMA
Services
Copy,Design,Project management,Stakeholder engagement,Web
Date
2016
Result
Oriel has partnered with the GSMA for more than a decade, supporting major programmes across IoT, security, AI, and fintech. We deliver marketing, content, and digital execution that strengthens the GSMA’s global presence. Our work spans campaigns, design, development, and consistent, high-quality content across multiple industry initiatives.
Opportunity
The GSMA needed a marketing partner who could support many programmes at once and maintain a clear, consistent voice. Their teams worked across complex topics, including IoT security, remote SIM provisioning, AI, fintech, and new regulatory frameworks. Each area required accurate messaging and accessible explanations for diverse audiences.
Alongside this, the GSMA launched several major web initiatives. These include the IoT Knowledgebase for Policy and Regulation, and the AI use case library. Both required structured content models, strong information design, and the ability to be scaled easily by in-house teams.
New programme sites also needed fast delivery. These included Security, United Against Scams, AI, Fintech, and Fusion. Each site required SEO-optimised copy, modular page layouts, and a coherent tone. Event support created further demand. Mobile World Congress needed written content that captured seminars and exhibitions with clarity and pace. The GSMA sought a long-term partner with deep telecoms knowledge and reliable production capability.
Result
Oriel delivered integrated content, design, and digital support that improved the GSMA’s communication and speed of delivery. We created clear and engaging content for technologies such as LTE-M, NB-IoT, and remote SIM provisioning. Additionally, we also shaped the structure and content of major platforms, including the Mobile IoT Coverage Map and Mobile Money SDG map.
Part of our objectives was to produce SEO-ready copy and on-brand page builds across several programme sites. Each site launched with a consistent voice and strong usability. We supported further by providing event content for Mobile World Congress, which provided a basis for evergreen content all year round. This work ensured seminars and exhibitions were captured accurately, shared quickly and engaged the right people.
Across all tasks, we provide ongoing and reliable long-term support. This allows the GSMA to maintain a polished digital presence and progress complex projects with confidence. Our partnership continues to help their teams deliver high-quality content at scale.
200
+
Projects delivered
10
+
GSMA communities and initiatives supported
10
+
Years marketing partnership
Projects
Mobile money APIs and UN SDGs interactive mapWe designed and built an interactive map that links mobile money API use cases with their benefits and related UN SDGs, offering a clear, dynamic way to explore impact.MWC Barcelona 2025 GSMA Technologies event guideWe delivered copy editing and design for the GSMA Technologies event guide, creating a clear and accessible resource covering exhibitions, schedules, and community activities throughout MWC Barcelona 2025.United Against Scams initiative websiteWe designed, curated, and structured the new United Against Scams website, delivering SEO-focused content, intuitive taxonomies, and a scalable archive that supports global anti-fraud efforts.
Over the years I’ve worked with Oriel, they’ve proven to be exceptionally reliable, proactive, and thorough. They go above and beyond to meet — and often exceed — our objectives, while bringing fresh, creative ideas. I highly recommend them as a dependable partner who delivers.
Nicola Gordon
Technologies Marketing Director, GSMA
Let’s collaborate and evolve your brand into something genuinely remarkable
Other Work
Copy, Design